Coffee Freshness Guide


  • Make sure packaging is air-tight. Heat sealed coffee in foil packs with one-way valves will provide you with fresh coffee for up to 2 months if unopened.
  • Foil packaging prevents exposure to direct sunlight, which accelerates the staling process.
  • One-way valves enable the roaster to pack coffee immediately after roasting, which locks in the freshness immediately while still allowing the coffee to release CO2 gas as part of the natural cooling process.
  • Look for the date roasted so that you can calculate the expiry date for yourself. Coffee is safe to consume for one year after roast date, however, we suggest you consume coffee within 3 months.


  • For the freshest coffee, store in an airtight container and keep in a cool, dark place. Exposure to direct sunlight and air accelerates the spoiling of coffee. An airtight container will not only protect coffee from the elements, but also contamination to undesirable odors and flavors.
  • The flavor of both ground and whole been coffee deteriorates after roasting when exposed to air. Only open the amount of coffee that you can use within the week.


  • Use the appropriate grind to extract the finest coffee flavor. Grind coffee to match the specifications of your coffee equipment.
  • Grinding coffee increases the surface area of roasted coffee, allowing more efficient extraction during the brewing process.
  • Too coarse a grind will result in under-extraction because the water is in contact with the ground coffee for too little time.
  • Too fine a grind will lead to over-extraction and clog the coffee equipment.
  • Obtain clear instructions from the machine supplier on the kind of grind before purchasing coffee equipment. The longer the contact time with water during the brewing process, the coarser the grind. Drip grinds for coffee brewers are coarser than espresso grinds.

Coffee Brewing Guide 

Below are several instructions on how to brew the perfect cup of coffee using different preparation methods. For those new to coffee, a standard coffee brewer is the most popular choice. Make sure your equipment is properly cleaned after each use: rinsed with hot water and dried. Use filtered or bottled water–the cleanliness of the water is critical to a great cup of coffee.

Standard Coffee Brewer 

Step 1: Measure 1-2 tablespoons of coffee grounds for every 6-8oz. of water. Measure water and pour inside water compartment. Usually this is a small lid you lift, or a compartment that you pull out. You can adjust ratio to suit your taste.

Step 2: Place coffee grounds inside the coffee filter. Some machines have a reusable coffee filter which looks like a net. If yours does not have one, make sure to purchase coffee filters at the supermarket.

Step 3: Turn the machine on, wait 2-5 minutes and your coffee is ready for drinking!

French Press 

Step 1: Measure the amount of water you need to heat by pouring in the cup you will use. Heat water in hot water kettle.

Step 2: Measure 1-2 tablespoons of coarsely grounded coffee. Place into French Press.

Step 3: Place hot water into French Press and stir.

Step 4: Wait 4 minutes and then push the press down.

Step 5: Pour coffee into cup while holding down the lid. Enjoy!